Under Armour is collaborating with Square Enix on a line of Dragon Quest clothing, and you’ll be able to buy the adventurous fits starting from November 7, 2025. Only the Under Armour Factory House locations in Premium Outlets will carry the Dragon Quest clothing, and there are only ten stores in Japan. [Thanks, Game Watch!]
Designs feature familiar monsters from Dragon Quest exercising, lifting weights, and enjoying a “cheat meal” hamburger. One design even brings back the nostalgic old-school pixelated art style, featuring a Slime hanging out in an Under Armour store. The prices and merchandise in the Join the Quest! Under Armour and Dragon Quest collaboration are:
- Heavyweight short-sleeve T-shirt: 5,940 JPY (~$39)
- Tech terry hoodie: 8,910 JPY (~$59)
- Tote bag: 5,500 JPY (~$36)
While the long-running Dragon Quest franchise is popular enough to appear in collaborations without any new content from Square Enix, there actually is quite a bit on the horizon for Dragon Quest fans to look forward to. On October 30, 2025, Dragon Quest I and II HD-2D Remake will appear on modern consoles. Next year, on February 5, 2026, Square Enix will release Dragon Quest VII Reimagined on modern consoles.
The Under Armour Dragon Quest collaboration line will appear in Under Armour Factory House locations in Japan starting from November 7, 2025.
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